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By Erica Pelzek

iSit. iWait. iTalk. iSleep. iCamp. For what? The iPhone.

Like a new Star Wars flick or a video game console, the June 29 launch of Apple’s iPhone inspired the tech faithful to set up camp outside Apple’s flagship Fifth Avenue store in Manhattan. Although competitive instincts were strong—the eight gadgetheads in line on June 27 all were hoping to be the iPhone’s first New York City customer—the gaggle also demonstrated a cooperative spirit by watching over fellow waiters’ spots in line while they took quick food and restroom breaks, and by sharing free bottles of water and lemonade from local vendors, passersby, and reporters.